About us
Inspired by the story of the Norse mythological god, Baldr conveys a message of inclusiveness, resilience and empathy. The brand creates clothing that is both aesthetically pleasing and meaningful, leaving people feeling inspired and connected to the timeless mythology and values that Baldr embodies.
At Baldr, we believe that true beauty comes from inner grace, goodness and wisdom. Our mission is to create clothing that not only beautifies the outward appearance, but also enhances people’s inner potential. We strive to inspire people to embrace their true selves, to live a life characterized by purity, harmony and positive energy.
Just as Baldr faced his predicted death, we all face challenges and obstacles in our lives. But just as Baldr was loved by all, we believe that every individual is valuable and has the ability to make a positive impact on the world around them.
We invite people to embrace themselves, celebrate their own unique beauty and strive for peace and harmony in their lives. Our clothing is designed to provide comfort, style and quality so that people can feel confident and authentic, both inside and out.
In addition, we strive to be an ethically responsible brand. Just as Frigg begged to protect Baldr, we are committed to sustainability and respect for the environment. We strive for transparency in our supply chain, use high-quality materials and support fair working conditions.
At Baldr, we invite you to be part of our community, where we strive for peace, beauty and positive change. Together we can embrace the world with love and light, continuing the story of Baldr, in which the power of the inner can transform the world.
The Baldr clothing brand strives to express the essence of light, beauty, purity and peace in its clothing collections. Baldr, as a symbol of hope and harmony, embodies the values that the brand wants to convey to its customers.
God Baldr
The story of Baldr is a well-known mythological story from Norse mythology. Baldr is one of the most important gods, a son of Odin, the supreme god, and Frigg, the goddess of love and fertility.
Baldr is considered the god of light, beauty, purity and peace and was known for his beauty, goodness and wisdom. He was loved by gods and men alike for his kind and peace-loving nature. Baldr had a prophetic dream in which he saw his own death, and this dream worried him.
To protect Baldr, Frigg set out to make all beings on Earth and in the other worlds swear an oath not to harm Baldr. All the creatures agreed, except for the mistletoe (mistletoe), because Frigg thought it was a harmless plant. This would later become critical in the story.
Loki, the crafty and deceitful god, learned that the mistletoe was the only exception to Baldr’s oath of inviolability. He made an arrow of mistletoe and gave it to Hodr, Baldr’s blind brother. Loki helped Hodr aim the arrow at Baldr during a game the gods played, where they tried to prove Baldr’s invulnerability by hitting and shooting him with various objects.
Unfortunately, mistletoe’s arrow pierced Baldr and he died on the spot. This caused immense mourning and sorrow among the gods and all living beings. Baldr’s death brought darkness and misery to the world.
After his death, Baldr traveled to the underworld called Hel. He was met there by his wife, Nanna, who herself died of grief. Baldr was eventually reborn and returned from the underworld during the events of Ragnarok, the end of time in Norse mythology.
Baldr’s story illustrates the theme of the transience of life and the fragility of even the greatest gods. It also symbolizes the idea of light and goodness disturbed by darkness and evil.
